Vision Communications
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Consumer Profile Book - The primary target audience, which Vision Communications has chosen to focus on, is the 18–35 year old market. We see this market as an emerging group, which are mostly familiar with the Internet. A large proportion of this market use the Internet for everyday life, either as a student, or for research in the workplace. The
second category that Vision Communication has extensively researched includes
Visa’s Member Banks, and the Internet merchants that accept Visa. Vision Communications views Internet Merchants as those organizations that allow online consumers to make transactions via the Internet. Member Banks then, are any banks that associate with Visa and distribute Visa cards connected to the member bank account. In order for the campaign to be a success, it is crucial that the lines of communication remain open between this secondary, yet pivotal, target audience. Unless this group is kept informed of changes in procedure, the likelihood of success for Visa is greatly reduced.
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